It’s the first full week of August and it’s—well—hot! Half of the United States has experienced record-breaking heat this summer with no relief yet in sight. If we can’t beat the heat, we’ll take advantage of it this week by sharing the hottest tips in marketing, sales, leadership and more. Promotional Consultant Today kicks off the week with a two-part series featuring the top 10 hottest marketing tips of all time.
Know Your Audience. Successful campaigns get that way because marketers know their audience. They fully understand their needs, how to help meet those needs and how to create demand. Knowing and understanding your audience through proper market segmentation means a well-targeted campaign that generates a profitable return.
Focus On The Offer. A marketing offer is the driving force of marketing promotions that drive results. In fact, market testing has proven that the offer is the most significant criterion for conversion. Focus on your offer if you want to be successful.
Split Test. Never ever run a campaign without testing something. One of the most common is a split test, which allows you to simultaneously test two versions of something. It can be a web page, post card or e-mail. Split testing is essential for improving performance.
Never Work Alone. The most creative ideas come from working with other creative people. Don’t feel like you need to have all the answers or great ideas. You may start with an idea, but an open dialog with creative individuals will make it better.
Don’t Sell On Price. I’ve seen so many marketers fail because they sell on price alone. This leads to a discounting war, lower profitability and often bankruptcy. Rather, focus on creating so much value that the perception of price becomes insignificant.
Read PCT tomorrow for more of the hottest marketing tips of all time.
Source: Founded in 2004 by Internet marketing expert Michael H. Fleischner, MarketingScoop was created to support anyone interested in doing business online. Fleischner has appeared on “The TODAY Show,” “ABC World News”, Bloomberg Radio and other major media.