Polyconcept North America (PCNA) is expanding its Trimark Sportswear into the U.S. under the Trimark Powered By Leed’s brand. Trimark was launched in Illinois and Maryland on July 9, with further expansion planned throughout 2013.
“We are thrilled to see Trimark expand into the U.S. They have designed a collection of apparel styles that is unlike anything available in the market today,” says Sharon Willochell, chief operating officer of Leed’s and general manager of Trimark Powered by Leed’s. “We are happy to be in a position where we can leverage Leed’s strengths to bring Trimark’s products to the market and to change the way people think about promotional apparel.”
To support the launch, Polyconcept has brought on Michael Snyder as director of U.S. regional sales and national accounts. He will also manage the northern Illinois and Wisconsin territory. Scott Stokes has also joined the company, responsible for the Trimark line in Delaware, Maryland, southern New Jersey, Virginia and Washington, D.C. The Trimark sales team will operate separately from PCNA’s existing sales force.