The Incentive Research Foundation (IRF) has released the results of its Spring 2012 Pulse Survey, outlining the current state of the incentive industry and the key issues determining its health and well being.
The survey polled industry professionals on the economy, budgets, program elements and trends. It found a generally positive outlook and a slowing in the reductions and cutbacks applied in the face of the economic downturn and media pressure.
In October 2011, the IRF found that 62 percent of those it surveyed expected the economy to have a negative impact on their ability to plan and implement travel incentive programs. That number had dropped to 22.7 percent in the most recent survey. Looking ahead, 73 percent of respondents say their general perception of the economy in the coming year is positive.
Incentive program budgets have also stabilized. Asked about the economy’s impact on incentive program budgets, half said that no changes have been made while 15 percent actually reported increases.
To view the full Spring 2012 survey, click here.