The Incentive Marketing Association (IMA) and The Motivation Show announced last week that they will produce a new annual event starting in 2014: The Motivation Show Las Vegas, in cooperation with brand., PPAI’s incentive products showcase.
“The launch of The Motivation Show Las Vegas represents the results of an ongoing collaborative effort between the IMA and PPAI,” says Dave Peer, CPIM, president of IMA and of Hinda Incentives (UPIC: H272390). “As leading organizations for our industry, we recognize that our combined efforts will produce a valuable showcase and education event for our market. Together we are all stronger and more effective.”
This newly formed alliance represents the third tradeshow affiliation PPAI has announced in the past six weeks and is part of an overall strategy of serving the industry and association members at every level to deliver an enhanced show experience to the marketplace with greater efficiency. Paul Bellantone, CAE, PPAI president and CEO, says: “We are honored to combine forces with the IMA to fully realize the potential of incentive and recognition products’ strengths in the industry. This strategic alliance will provide access and exposure to new markets in new ways while delivering greater value to our members. By combining PPAI’s brand. and The Motivation Show Las Vegas in one location, we have achieved another goal in fully realizing our vision to significantly enhance the show experience. This alliance will help bolster the category’s position in the market by offering new levels of connectivity to stakeholders like never before.”
The Motivation Show Las Vegas will feature an exhibit hall and conference program open to all users and resellers of incentive and recognition products and services, and include a showcase of the leading brand name merchandise, gift card and experiential reward suppliers. The event will be held January 15-17, 2014, at the Mandalay Bay Convention Center in Las Vegas. Each showcase, while open to all users, will be co-located in a standalone pavilion adjacent to but separate from The PPAI Expo. The PPAI Expo will continue to offer access to registered industry distributors only.
Pete Erickson, managing director of The Motivation Show, says: “We’re very excited about this opportunity to co-locate a new event with PPAI’s highly successful brand. We’re anxious to provide the distributor community with an opportunity to learn more about how incentives can help them expand their product offering and capture new corporate business. We also see this as a great opportunity for our community of incentive end buyers and resellers in the Western states to have access to education, exhibits and networking that has previously only been available in Chicago. We believe this co-location between IMA, The Motivation Show and PPAI will be a catalyst to increasing the use of incentive rewards and promotional products throughout corporate America.”
As announced in last week’s PPB Newslink, The 2012 Motivation Show will be held October 23-25 at McCormick Place in Chicago, Illinois, and will feature a Distributor Day hosted by the Promotional Products Association of Chicago (PPAChicago). The event is open to qualified promotional product distributors.
For information about attending or exhibiting at The Motivation Show, visit www.motivationshow.com.