Everybody loves a good story. Wise leaders, managers and sales professionals are well served to develop an arsenal of great stories and good examples. Good stories help differentiate us from our competition. Why is it so few have the skill? Promotional Consultant Today shares these three techniques that will help you turn simple stories into examples that will be remembered and frequently repeated.
As kids, most of our stories started with “Once upon a time—.” Take that advice. When did your story happen? Where is your story set? From whose eyes is the audience going to see the story? Stories work best when told in the order events actually happened; it is easier for you and the audience to remember it. While you develop your example, add as many details as you can remember. Classic movie formulas that can help you are: “A day in the life,” “Something happened—,” “And the result of that is—,” “And the result of that is—”
Shorter sentences or phrases
Ron Arden, the speech coach and stage director, once told me, “The written word is for the eye, the spoken word is for the rhythm.” When we read, it is easy to look back and read over a paragraph again. When we speak, we need to keep the audience with us. Present information in shorter segments than you would write.
Consider each sentence a “scene”
Speakers need to present information in the way the audience “sees” the message. When putting together a story, consider each sentence a “scene” as it would be in a screen play. Try writing your notes down the page, line-by-line, rather than in paragraphs; it will be much easier for you to internalize. The audience will be transported to a different time and place, and be able to emotionally connect that much more.
Source: Patricia Fripp, CSP, CPAE, is a Hall of Fame speaker, executive speech coach, sales presentation skills trainer and keynote speaker on sales, memorable presentation skills and executive communication skills. She works with organizations and individuals who want to put their best foot forward by gaining powerful, persuasive presentation skills.