PPAI‘s latest research study examines writing instruments in U.S. households. It looks at writing instrument usage, purchasing habits and the effectiveness of pens as a promotional vehicle.
Conducted by PPAI’s Research Department and fielded through panel provider MarketTools, Inc., the study examines the importance of writing instruments in the average person’s life, and the demographic characteristics of writing instrument users, the extent to which they use writing instruments in their daily lives, their preferences and purchase habits, and it clarifies price points for the writing instruments they buy.
An important focus of the project was also to identify how recipients of free promotional pens or writing instruments react to them, as well as to measure the effectiveness of the promotional writing instrument as an advertising medium.
To read the study and learn more about its findings, click here to download the full report.