At the 2012 PROMOTIONS EAST show, PPAI announced that it had entered into a strategic alliance with the Specialty Advertising Association of Greater New York (SAAGNY) to produce Expo East, a promotional products tradeshow designed to serve the eastern United States. Under this strategic alliance, PPAI will bring its vision, growth management and production expertise to the robust eastern marketplace and PROMOTIONS EAST will cease operation at the close of this year’s show. Expo East will enable PPAI to reach thousands of members and industry professionals who were not attending PROMOTIONS EAST, The PPAI Expo or other major tradeshows.
The strategic alliance between the two associations allows SAAGNY to focus on providing enhanced member benefits and gaining new members. It allows PPAI to bring its expertise in producing The PPAI Expo to a new area and a new audience.
“By forming this strategic alliance with PPAI and letting them bring their tradeshow expertise to the East Coast, it allows SAAGNY to focus on its members and the growth of the association,” says Alan Baker, MAS, SAAGNY board president. “We are excited about focusing our staff and volunteers’ time on developing more valuable programs and services to better serve our membership.”
For more than 50 years, PPAI has produced The PPAI Expo, the promotional products industry’s longest running and most successful tradeshow event held every January in Las Vegas. The PPAI Expo is ranked among the Top 50 of ALL tradeshows in the U.S. and is the largest promotional products industry tradeshow in North America.
“Over the last 17 months, PPAI has grown by 38 percent to more than 10,600 members, 46 percent of which are based east of the Mississippi. With this type of growth, PPAI, as the voice and heart of the industry, has an obligation to serve the industry and our members at every level, large and small—wherever they are—in every geographic area,” says Paul Bellantone, CAE, PPAI president and CEO. “Expo East will give us a substantial footprint in the eastern United States from which to serve our industry and our members like never before.”
Jonathan Riegel, MAS, SAAGNY executive director, says: “We’re raising the bar on how we go to market not only on the East Coast—but nationwide. The strategic alliance between SAAGNY and PPAI to create Expo East represents one of the industry’s most significant business developments in many years—a truly strategic investment in the way associations strive to meet our members’ needs.”
Slated to open May 19-22, 2013, in Atlantic City, New Jersey, at the Atlantic City Convention Center, Expo East will focus on the promotional products industry rooted in the eastern United States and meet the needs of industry stakeholders with a preference for the location, timing and convenience of a truly unique East Coast event. The new show will feature PPAI’s Vegas-style show production, its one-of-a-kind brand. and DECORATE pavilions, and its top-rated education and professional development programs.
“Launching Expo East is consistent with PPAI’s desire to be more inclusive with its members,” says Steven Meyer, MAS, PPAI chair of the board. “We realize that there is a fairly high percentage of our membership located in the eastern U.S. not attending The PPAI Expo in Las Vegas. Therefore, they were missing out on the opportunity to experience all the great products, networking and education offered at Expo. Expo East will bring that experience to them.”