How did your company get its start?
It started with the name. I came up with lookwhatWOW years ago on one of my many trips flying across the country. I thought if I ever had a chance to start my own business, I’ll use lookwhatWOW: Look stands for “the offer,” what stand for “what we can do” and WOW stands for “the results.”
So here we are. lookwhatWOW! is a creative solutions company focusing on communication advertising tools for small businesses serving the promotional products industry. The company specializes in technology solutions, promotional advertising, account management, training, motivation and global sourcing.
What’s your favorite thing about being in the promotional products industry?
Interacting with the people and having the opportunity to impact the growth of businesses and their clients through the use of promotional products. I wake up every day thankful for distributors and think: “How can I help today?”
When did you know you wanted to work in this industry?
When I was a kid, I had a sticker and matchbook collection. My favorite sticker was the Budman series. Early in my career I was working for Miles Dental, a division a Bayer AG, as a territory manager. I begged the marketing manager for a Cross pen with our logo on it. He kept them locked in the file cabinet. One day I was working with a distributor rep and gave him my branded pen and said: “This is your lucky pen, and it will help you reach your goal of one million dollars in sales.” That year he did. I was sold on promotional products and their effectiveness as an advertising medium.
Why did you join PPAI?
To be in the promotional products business, PPAI is a must. I have been involved with PPAI since 1998 volunteering on committees, task forces and board service. I have seen firsthand all the good PPAI does for its members. They provide tools for us to be more effective, grow our businesses and stay in business.