Leed’s (UPIC: LEEDS) has developed a series of five project-based Idea Books as a marketing tool for distributors. Produced in lieu of a holiday gift catalog, the monthly books focus on timely seasonal projects.
The New Kensington, Pennsylvania-based supplier launched its first Idea Book on June 4, this one featuring events and outings. The next will be out the first week of July offering health and safety items, while following editions will look at the professional workforce, recognition events and products for tradeshows, meetings and conventions.
“We are very excited to release our first Idea Book,” says Leanne Finney, director of marketing for Polyconcept North America, of which Leed’s is a part. “Our goal is to provide distributors with the products they need when they need them, backed by the service and innovation they have come to trust from Leed’s. The Idea Books were created to move closer to this goal, and truly provide something for everyone.”