Distributor 4imprint Group (UPIC: 4imprint), headquartered in Manchester, U.K., has released a new white paper, Direct Mail For Beginners.
The white paper, or “Blue Paper,” as 4imprint calls it, is intended to be a guide for businesses getting started in direct mail. The paper examines objectives and budgets, preparing mailing lists, and designing, producing and sending out a direct-mail piece.
Cheryl Jackson Leafield, marketing manager for 4imprint in the U.K., says: “Cost, ease and accuracy of measurement and the ability to personalize are just some of the reasons why many big name brands make direct mail a key component in building relationships with clients and suppliers.”
To download the 4imprint Blue Paper for free, click here.