Public relations is a very affordable form of marketing as it relies on third-party endorsements and opinions, such as portrayals in the media. Unfortunately, so much of what we see in today’s headlines are negative connotations. How can your business create positive headlines? This past Thursday, Promotional Consultant Today shared three ways: have a presence on social media platforms, always conduct your business with integrity and get comfortable with radio, television, print and online. Today, PCT shares four more get-noticed strategies.
Use public speaking in front of groups as a way to position yourself as an expert or an authority in your field. The minute you stand in front of a room full of people, you’re automatically seen as an expert. Develop a sense of humor or at least memorize a few jokes. People are more open to new ideas right after a good chuckle. If speaking makes you uncomfortable, consider joining a Toastmasters group for practice and constructive support.
Discover ways to keep your energy level. You can work 24/7 and never get everything done. Learn to delegate things to others who are better suited and love to do the tasks you don’t have to do. Building up your success only to crash and burn a year or two later is no fun. Plus, in 2012 you never know when someone has a camera and captures you being you.
Use short videos (no more than five minutes) to share helpful tips and ideas about your expertise and how you help customers. Or, tell people about exciting events coming up in your business or life. Don’t be afraid to share your successes when they happen. Let your enthusiasm and passion for what you love shine. Upload them to a platform such as YouTube and share them all over the web.
Share your story of success in a way that’s emotionally compelling and helps people relate to you and what you’re all about. If you’re a positive person, generally you want to forget the tough times. But that’s where your ideal customer is at right now, in need of your product or service. There’s a way to craft your story so you come across as a person who has overcome obstacles and who can relate to their concerns now.
These strategies provide the broad brushstrokes for gaining business exposure. When you harness and leverage these secrets, you’ll be well on your way to commanding the influence and positive attention that will help your business grow successfully.
Source: Best-selling authors Stacey Hall and Denise Michaels teach business owners ways to become influential and an “overnight sensation” in their own right.