Wouldn’t it be great to have the ability to command headlines to tell people about your business? Knowing how to build your platform of fans and customers is an essential part of creating a business people will notice in 2012 and beyond. This is how books become No. 1 on the bestseller lists, how bloggers with a business drive sales into hyperspace and how products such as the Missoni line of designer fashions at Target are snapped up and sell out in a few hours. Today and tomorrow, Promotional Consultant Today shares seven secrets to help you get noticed and be seen as an influencer.
Your presence is essential on social networking platforms such as Facebook. Connect with movers and shakers you want to know. Add comments, start a group of followers or develop a fan page. Don’t know what to say? Share what you’re doing in a compelling way. There’s only one degree of separation with social networking. Post daily and build a fan base.
Conduct business with integrity and honesty—not for a quick buck. In this new era of citizen media, disgruntled customers can spin out of control and destroy your reputation faster than you can say “Twitter.” Trust is critical to your success in the post-Bernie Madoff environment. Take care of customers and let them go online with a positive story about your business, not a negative one.
Get comfortable with media including radio, television, print and online sources. Surprisingly, radio is an unsung hero because you have an opportunity to tell listeners how to connect with you. Print can be powerful, too. Professional trade journals are usually crying out for fresh articles for their eager readers. If you’re uncomfortable with this strategy, remember that every day you own a business is like the toughest business seminar you’ll ever attend. Be willing to stretch.
Read tomorrow’s PCT for more ways to become an overnight sensation.
Source: Best-selling authors Stacey Hall and Denise Michaels teach business owners ways to become influential and an “overnight sensation” in their own right.