PPAI has promoted Lucie Fralicks to fill the advertising sales manager position in the Association’s Business Development department. Fralicks has been with PPAI since 2008, previously on the Expo sales staff, working with suppliers to create successful marketing plans.
In the advertising sales manager role, Fralicks will be responsible for overseeing sales efforts in support of the Association’s initiatives, and researching and developing new market opportunities. Fralicks approaches the position with a holistic viewpoint. She says: “I want to find ways to partner with our members and develop marketing plans that incorporate all aspects of what PPAI has to offer—be it publications, The PPAI Expo or otherwise—and not to approach each aspect independently.”
After graduating from Lamar University in Beaumont, Texas, Fralicks began a 15-year stint in retail management, working for a number of different companies. Leaving retail, she turned to advertising sales, which lead to management, running three national, niche-specific publications. Fralick’s career prior to joining PPAI also included time at Condé Nast’s Modern Bride DFW, selling advertising for the Dallas Market Center, and a director of development position at the University of North Texas.
Fralicks’ new position at PPAI draws on her management skill set and her experience in publications. “It is a unique opportunity to continue my relationships with the suppliers and be able to integrate advertising into the mix of their exposure with the distribution chain,” says Fralicks. “PPAI has a diverse portfolio of great products designed to keep the market moving forward and that can reinforce, throughout the course of the year, all of the great exposure that happens at Expo. I look forward to creating custom options for our members.”