Pinterest, the online social-driven bulletin board, is the latest trend in social medial channels. Seventy percent of the site’s visitors are women ages 25-44, and they spend an average of 15 minutes looking around the site. This alone should make your business pay attention, as well as the fact that the site has grown by a mere 4,000 percent in the past six months.
So how can a business owner take advantage of this dynamic channel? Yesterday, Promotional Consultant Today passed along five tips for business success using Pinterest. Today we share five more.
1. Put your presentation materials on Pinterest. Are you giving a speech, leading a webinar, conducting a class? If so, why not create a Pinterest board for that specific presentation that you can share with the attendees as supplemental material after the session is overóor that they can direct others to who didn’t have the opportunity to attend.
2. Introduce the members of your team. Although Pinterest is primarily an online platform for showcasing your interests, hobbies and lifestyle finds, it can also serve as a way to let customers in on the inner workings of your company by featuring members of your staff. In addition, look for ways to pin photos of your company’s behind-the-scenes scenarios such as conferences, speaking engagements, company events and actual production of your products as appropriate.
3. Create customer boards. Much in the same way that introducing your customers to your staff creates a more intimate business relationship, highlighting your clients to the world has similar benefits. Use Pinterest to tell your clients’ stories and highlight hot case studies. Just be sure to check first before making their mugs public.
4. Create a coupon graphic. In order to give potential clients a promotional discount on Pinterest, create a coupon graphic that can be pinned to an appropriate board. Use the description section to further detail the goods and services being offered at a discounted rate.
5. Create an FAQ for working with you. Think of this as the owner’s manual for your business. How can clients work most effectively with you? What are the most frequently asked questions people have about your business, products or expertise? Perhaps a glossary of frequently used terms in your business would be useful. Once up, you can use this board as a place to send potential new clients for suggestions on how they might best take advantage of what you offer.
Finally, add a Pinterest icon to you website so that it’s easy for your web visitors to share items they discover on your web pages. Happy pinning!
Source: Karen Leland is a best-selling author, marketing and branding consultant and president of Sterling Marketing Group, where she helps businesses create killer content and negotiate the wired world of today’s media landscape–social and otherwise.