Summer is America’s favorite season, with nearly a third of the population (31 percent) choosing it as their very favorite time of year, according to Rasmussen Reports. Spring came in second place, followed by fall and winter, respectively.
Luckily for the sun-loving majority, there are 99 glorious days of summer stretching from Memorial Day to Labor Day. It’s a season filled with jaunts at the beach, cookouts, canoe trips and more. Whatever the outing or event, promotional products should always go along for the ride. Check out these summertime products that are sure to make your clients swoon.
The Insulated Printed Sport Pack was designed with the beachgoer in mind. A front pocket holds that juicy beach read, and a foam-insulated interior keeps drinks and snacks perfectly chilled. Vitronic Promotional Group UPIC: ACHIEVER 800-666-7117 www.vitronicpromotional.com
Sun Fun Items, including a stadium cup, cycle bottle and flyer, change color in the sunlight. Use them to draw crowds to any outdoor, daytime promotions. Aakron Rule Corp. UPIC: AAKRON 800-828-1570 www.aakronline.com
When workers are stuck at their desks, the Swimmer Squeezie is a reminder of fun in the sun. Use it to promote incentive trips, or stock it in surf shops or gift shops. Alpi International, Ltd. UPIC: ALPI0002 510-655-6456 www.alpi.net
Ice cream shops and boardwalk vendors can use the Double Dip Ice Cream Scoop to serve up perfectly portioned scoops every time. It features a comfort grip and it’s safe for the dishwasher. Baystate Specialty Co. UPIC: BAYSTATE 866-947-6708 www.baystate.com
Retro eyewear is back this season, and the Sweet Sunglasses are right on trend. They’re offered in seven neon shades and feature dark, ultraviolet-protective lenses. A bonus? They float in water. Evans Manufacturing, Inc. UPIC: EVANS 800-745-3826 www.evans-mfg.com
Complete with a curly straw and domed lid, the Big Top Carnival Cup makes the perfect souvenir from amusement parks, fairs or boardwalks. Moderne Glass Co., Inc. UPIC: glass-am 800-645-5131 www.glassamerica.com
The foam Flying Disc is ultra light, making it a kid-friendly gift at beach resorts or a fun giveaway at outdoor concerts. Norwood Promotional Products UPIC: NORWOOD 317-275-2500 www.norwood.com
Pop the Six-Can Flexi Chiller in the freezer, and it’s ready to keep contents chilled for hours. It’s designed with special cold-holding pockets and a zippered closure. Prime Resources Corp. UPIC: prime 800-873-7746 www.primeline.com
If summer breezes make you feel fine, head outdoors with the Silk Kite. It’s environmentally friendly, made with 87-percent biodegradable content and natural bamboo struts. Proinnovative, Inc. UPIC: PROINNOV 800-858-4121 www.proinnovative.com
Be the most vibrant one at the pool with the Tie-Dye Towel, a twill-hemmed beach towel made from 100-percent cotton and offered in five terrifically tie-dyed options. Pro Towels Etc. UPIC: PROTOWEL 800-547-8783 www.protowelsetc.com
A telescopic pull handle on the 36 Can Roller Cooler makes for easy transport from the car to the campsite or lounge chair. Features include a no-leak liner, upper cinch pack for dry storage and a front, zippered pocket. Starline USA Inc. UPIC: STAR0009 800-831-2231 www.starline.com
The Del Rey Beach Umbrella is a bold, bright canopy for your client’s message. It’s stationary, so a logo is visible all day long. Toppers, LLC UPIC: TOPPERS 800-446-1554 www.toppersllc.com
>>Case Study: Iconic Summer Treat Helps Soften Sales Calls
Objective: ADP, a payroll services company, wanted to warm up sales prospects and generate four to five new weekly appointments. It wanted a fun item that would grab attention and soften sales calls.
Strategy: The company armed its sales force with custom s’mores kits, complete with marshmallows, graham crackers and a chocolate bar. The treats were packed inside a clear plastic tube featuring color graphics and the copy: “ADP is s’more than just a payroll company.” Each account manager received five kits to deliver to targeted accounts.
Results: Nine appointments were generated from 75 drops, giving the promotion a 12-percent success rate.
>>The Five Wackiest Summer Events—And The Promo Items To Go Along With Them
ABC News and Trip Advisor compiled a list of America’s top five warm-weather festivals and competitions that are both fun and a little out there. PPB selected the promotional items that would mesh perfectly with these summertime shenanigans. Strap on your logoed goggles; we’re diving in.
No. 5: National Tom Sawyer Days, July 1-4, Hannibal, Mississippi
This annual celebration of the works of Mark Twain includes events pulled straight from the pages of Twain tales. Product pick: Paintbrushes and smocks for contestants who partake in the fence-painting competition a la The Adventures of Tom Sawyer.
No. 4: World Championship Cardboard Boat Races, July 31, Heber Springs, Arkansas
Participants craft boats from corrugated cardboard and race them through a 200-yard course. Product pick: Customized floaties. Because, really, 200 yards is a long way for waterlogged cardboard to travel.
No. 3: The Wayne Chicken Show, July 9-11, Wayne, Nebraska
This three-day fowl-fest includes the world’s largest chicken dance, the best chicken legs competition and a hot-wing eating contest. Product pick: Rubber chickens. Although chances are this crowd probably already has a few of these.
No. 2: Mid-Atlantic Hermit Crab Challenge, July 10, Virginia Beach, Virginia
Hundreds of hermit crabs go claw to claw in the Crustacean 500 race on an eight-foot track of beach. Product pick: Crabs of the plush variety. They make cuddly keepsakes and won’t raise any eyebrows at the airport.
No. 1: Barnesville Potato Days, August 27-28, Barnesville, Minnesota
Folks with a soft spot for spuds can partake in everything from mashed potato sculpting, potato-peeling contests and potato-sack fashion shows at this annual celebration. Product pick: Potato scrubbers and peelers are a natural fit for this tater-loving bunch.