Loading ...Sweet Summertime
Summer is America’s favorite season, with nearly a third of the population (31 percent) choosing it as their very favorite time of year, according to Rasmussen Reports. Spring came in second place, followed by fall and winter, respectively.
Luckily for the sun-loving majority, there are 99 glorious days of summer stretching from Memorial Day to Labor Day. It’s a season filled with jaunts at the beach, cookouts, canoe trips and more. Whatever the outing or event, promotional products should always go along for the ride. Check out these summertime products that are sure to make your clients swoon.
>>Case Study: Iconic Summer Treat Helps Soften Sales Calls
Objective: ADP, a payroll services company, wanted to warm up sales prospects and generate four to five new weekly appointments. It wanted a fun item that would grab attention and soften sales calls.
Strategy: The company armed its sales force with custom s’mores kits, complete with marshmallows, graham crackers and a chocolate bar. The treats were packed inside a clear plastic tube featuring color graphics and the copy: “ADP is s’more than just a payroll company.” Each account manager received five kits to deliver to targeted accounts.
Results: Nine appointments were generated from 75 drops, giving the promotion a 12-percent success rate.
>>The Five Wackiest Summer Events—And The Promo Items To Go Along With Them
ABC News and Trip Advisor compiled a list of America’s top five warm-weather festivals and competitions that are both fun and a little out there. PPB selected the promotional items that would mesh perfectly with these summertime shenanigans. Strap on your logoed goggles; we’re diving in.
No. 5: National Tom Sawyer Days, July 1-4, Hannibal, Mississippi
This annual celebration of the works of Mark Twain includes events pulled straight from the pages of Twain tales. Product pick: Paintbrushes and smocks for contestants who partake in the fence-painting competition a la The Adventures of Tom Sawyer.
No. 4: World Championship Cardboard Boat Races, July 31, Heber Springs, Arkansas
Participants craft boats from corrugated cardboard and race them through a 200-yard course. Product pick: Customized floaties. Because, really, 200 yards is a long way for waterlogged cardboard to travel.
No. 3: The Wayne Chicken Show, July 9-11, Wayne, Nebraska
This three-day fowl-fest includes the world’s largest chicken dance, the best chicken legs competition and a hot-wing eating contest. Product pick: Rubber chickens. Although chances are this crowd probably already has a few of these.
No. 2: Mid-Atlantic Hermit Crab Challenge, July 10, Virginia Beach, Virginia
Hundreds of hermit crabs go claw to claw in the Crustacean 500 race on an eight-foot track of beach. Product pick: Crabs of the plush variety. They make cuddly keepsakes and won’t raise any eyebrows at the airport.
No. 1: Barnesville Potato Days, August 27-28, Barnesville, Minnesota
Folks with a soft spot for spuds can partake in everything from mashed potato sculpting, potato-peeling contests and potato-sack fashion shows at this annual celebration. Product pick: Potato scrubbers and peelers are a natural fit for this tater-loving bunch.
