PPAI and the Specialty Advertising Association of California (SAAC) have come to terms on an agreement to produce PPAI’s brand. at The 2012 SAAC Show, August 8-9, 2012, at the Long Beach Convention Center in Long Beach, California.
“We are excited that PPAI and SAAC will work together once again to bring brand. to The 2012 SAAC Show,” says Darel Cook, PPAI’s director of expositions. “Incentive and recognition products are an important product segment for each of our organizations. Being able to present a West Coast opportunity for distributors to see branded products and to learn how to incorporate them into their sales is a key initiative for PPAI.”
PPAI’s brand. incentive products showcase gives the promotional products industry an all-access pass to the $46 billion incentives market. brand. presents a dedicated environment to preview the hottest branded products from the best names, and it lets attendees learn how to add incentives to the product and marketing mix.
“brand. returns and I couldn’t be happier,” says Craig Reese, SAAC president. “This will be our third year in partnering with PPAI to bring brand. to our Long Beach show. It keeps getting bigger and bigger every year, and more premium companies are finding the value in being inside the brand. aisle. For distributors, it brings them new products to show and sell their customers, especially now with name brand products being sought more than ever.”