Technology has changed how people obtain information and communicate with others. However, there is still a time and place for more traditional products too. This webinar, presented by Roni Wright, MAS, of The Book Company (UPIC: BOOKCO), looks at the role some of these traditional items play in the modern promotional products industry.
Although e-readers were a top holiday gift item this season, many people will always love the way a hardcover book feels in their hands and looks on their shelves. Blogs on every topic imaginable are filling up the internet, yet personal journals remain a cherished outlet to express thoughts and feelings. And despite the popularity of sites such as Facebook and Flickr to showcase pictures, we’ll argue that nothing takes the place of a framed picture that hangs on the wall or sits on a desk.
Wright will share five simple and easy steps to turn books and journals into effective promotional products. Learn how to strengthen relationships, increase sales and showcase creativity with innovative book ideas.
Date: Thursday, February 2, 2012
Time: 1:30 – 2:30 pm CT
Points: 1.5 CAS
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