A required course for industry professionals seeking their CAS certification, this webinar introduces the key terms and concepts involved in general marketing and, specifically, how specialized marketing techniques can be employed for the promotional products profession. Presented by Paul A. Kiewiet, MAS, CIP, CPC, president of BrandKiwi, LLC, the webinar covers a range of subjects, including identifying the 4’Ps of marketing, defining a marketing plan, determining what makes a brand and what distinguishes a promotional product from other marketing collateral.
Date: Thursday, November 3, 2011
Time: 1:30 – 3 pm CT
Points: 1.5 CAS
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