Awards, Trophies & Treasures
Cheryl Frerichs, Owner
PPAI #: 277576 UPIC: attpromo
How did your company get its start?
I started the business 11 years ago. The timing was perfect: My kids were old enough for me to work full time again, and my father had retired and was happily willing and able to help me out. We’ve only recently moved into the promotional products field, however. We got our start producing trophies and awards.
What’s your favorite thing about being in the promotional products industry?
With our trophy and awards business, there’s quite a bit of labor and assembly involved. Our products need to be put together and engraved before they can go out the door. As a distributor in the promotional products business, we’re freed up to work in much higher volumes. I can work with our customers to meet their needs, while leaving production to our suppliers. It’s a nice change.
When did you know that you wanted to work in this industry?
I looked into promotional products to overcome some of the limitations we faced. It was an opportunity to expand and to offer our clients more options. Businesses and schools we did business with were already buying promotional products; now they could buy them from me. It’s a whole new market for us to grow into.
I am going to shows to learn more about who’s out there and build relationships. I look forward to the day I have five to 10 trustworthy suppliers I can work with when my customers need something.
Why did you join PPAI?
There are a huge number of companies in the promotional products industry and countless products available. I wanted a resource that would help me manage the options available to me as a distributor. I looked at some of the other options out there, but they didn’t seem cost effective. With PPAI and its partnership with SAGE, I think the benefits are worth the expense.