Admore’s “Secrets Of The Mummy” Wins 2011 Gold Ink Award

Admore, Inc. (UPIC: ADMORE), a subsidiary of Midlothian, Texas-based Ennis, Inc. (UPIC: ENNI0001) was recognized at the 2011 Gold Ink Awards and Hall of Fame Gala for its “Secrets of the Mummy” custom presentation folder.

The Gold Ink Awards, produced each year by Printing Impressions magazine, recognizes the best print work in 46 categories. Winners are chosen based on print quality, technical difficulty and overall visual effect.

Beyond its merits as a print piece, Admore’s Mummy piece proved a challenge to create. Unable to find a suitable mummy photo, the company created its own. It dyed medical gauze in a coffee and tea mixture and wrapped it around a cardboard form. Polyester plate material was used to give the mummy sunken eyes. Admore’s unique mummy creation was photographed and incorporated into the folder’s design.

The folder was sent to 11,000 customers, who were able to “unwrap” the Mummy. Admore added a piece of real gauze to the folder to enhance the effect.

“This piece should be seen to truly be appreciated,” says Lisa Goebel, marketing manager at Admore. “Just when our customers think they’ve seen all you can do with custom presentations folders, we surprise them.”

The Gold Ink Awards aren’t the Secret of the Mummy’s first recognition. It has won a 2011 Peak Award from the Print Services Distribution Association (PSDA) and three awards at the 2011 Gallery of Superb Printing hosted by The Detroit Club of Printing House Craftsmen.