Soundline, LLC (UPIC: 1soundlin) of Randolph, New Jersey, has acquired the assets of Sound Promotions/Private Label CDs (UPIC: pvtlabel). San Diego, California-based Sound Promotions is closing its business, and the agreement allows Soundline to continue servicing its clients.
Soundline intends to provide distributors with products that are the same, or similar, to what they received from Sound Promotions. They will continue to ship in the same graphic packaging as originally provided by Sound Promotions. The Sound Promotions website will remain online through the remainder of 2011, but visitors will be redirected to Soundline’s site for inquiries and samples.
Soundline CEO Joel D. Schaffer, MAS, says: “With Sound Promotions closing their business, they felt it important to have their loyal clients serviced by another supplier, and we are glad they agreed to work with us. The music business is changing. While CDs are still popular, USBs, and MP3 players are the newest delivery vehicles for music, and we built that product group earlier, thus allowing us to change with the times.”