Dress To Impress
What’s to separate you from the competition? Sometimes, it’s just the first impression you make with the client.
A Harvard University study says in-depth and long-lasting impressions are formed in just two seconds. That’s not much time to project to your potential client that you are a serious, dynamic and extraordinary expert.
Today and tomorrow, Promotional Consultant Today shares these tips for putting your best foot forward when making that very important first impression.
1. Dress to impress. Don’t think that others don’t notice when you’re all dressed up for them. It makes them feel special ” and they’ll treat you as if you are special. They’ll remember you long after the memory of your competition has faded. When everyone else is wearing khakis and polos, wear dark slacks and a French blue shirt ” and optionally, a tie for men and power earrings and comfortable heels for women. Suits, of course, convey the most power and credibility.
Castelli North America
Compiled by Cassandra Johnson
TOP SHELF TIP NO. 131
“What a strange power there is in clothing.”
Isaac Bashevis Singer
2. Take the time to discover the colors that make you look better. Most people look good in pure (think “primary”) colors like navy blue, black, true red, royal blue and emerald green. Grunge colors rarely make people look their best; so avoid moss green, brown and most “earthy” colors.
3. Discover the styles that flatter your body type. If you’re fairly short, dress in one solid color from head to toe so you are visually elongated. If you are heavier than you’d like to be, dressing in one unbroken color will also make you look slimmer. For men, this means wearing a suit instead of wearing khakis with a navy blazer, for instance. For women, pantsuits make you look taller; however, skirted suits convey more authority.
Looking for more ways to dress to impress? Read PCT tomorrow for more head-to-toe tips.
Source: Image consultant Sandy Dumont has been teaching staff and management to dress to impress for 30 years. She has produced numerous books, DVDs and boxed sets on the subject of image, and she has presented image workshops on three continents.