PPAI Lines Up Live Webinars This Month: May 25, May 26 and May 31

Through the rest of May, the popular PPAI webinar calendar offers a number of dynamic, live online events. Among them are:

May 25: Pantone Capsure
This presentation from Matt McDowell, national sales manager at Pantone, will examine what Pantone is and how it is used in the promotional products industry. Learn about Pantone libraries, what they are and how they can help you. The webinar will also explain Pantone Capsure and what it means for your work and productivity.

Date: Wednesday, May 25, 2011
Time: 2:30-3:30 pm CDT
Cost: Free
Points: 1.0 CAS
Click here to register.

May 26: Marketing Your Brand
Ryan T. Sauers of Sauers Consulting Strategies (UPIC: Sauers) will present this webinar focused on marketing, selling and living your brand, and making it viable in any economy. The webinar will discuss the political, economic, social and technological changes in the world today and their impact on your brand. And everyone has a brand. The question then is what to do with it, keeping in mind that a brand is not what you say it is; it’s what others say it is. Brands are built on trust, over a period of time, and there are no shortcuts or tricks to brand building, offline or online.

Date: Thursday, May 26, 2011
Time: 1:30-2:30 pm CDT
Cost: $15 PPAI Members, $30 Nonmembers
Points: 1.0 CAS
Click here to register.

May 31: E-Marketing In A Digital Age (The Reports Of Our Demise Have Been Greatly Exaggerated, Mr. Zezzo)
This webinar from Eight Legged Media’s Paul DiFrancesco and Dustin Harris examines the ins and outs of what works and what doesn’t when it comes to e-mail marketing. E-mail can be a powerful marketing tool, driving traffic, conversations and sales. The problems arise when companies produce poorly designed art, fail to respond to the leads e-mail generates and “abuse” the send button.

During their presentation, DiFrancesco and Harris will discuss why e-mail is relevant as a marketing medium. Audience members will come away with a better understanding of how to get their audience’s attention, why list management is the key to their success, how to use e-mail in their branding and marketing messages and what success means in terms of e-mail marketing.

Date: Tuesday, May 31, 2011
Time: 1:30-2:30 PM CDT
Cost: Free
Points: 1.0 CAS
Click here to register.