A new research video from PPAI, Consumer Reaction: Do Promotional Products Generate Response?, illustrates the impact promotional products have in the marketplace.
The video shares research that shows promotional products’ ability to generate greater consumer reaction than mainstream media, including increased buying response and favorable advertiser impressions. Informative, factual video content is an effective tool for distributors to use in sales calls and presentations. It’s also an excellent addition to a company website or presence on a social media channel that promotes the proven power of promotional products.
“Using research and statistics is a great way to illustrate the effectiveness of promotional products,” says Saritha Kuruvilla, PPAI research manager. “And, delivering key findings in a quick, compelling video format makes it easier for industry professionals to share these results with current and potential customers.”
Members can download a copy of the video here.