Camsing Global, LLC, is relocating parts of its Dallas operations to its Largo, Florida, headquarters as part of a multi-tier integration process following its acquisition earlier this year of Dallas, Texas-based Senator Promotional Group USA, Inc. (UPIC: DART) and Largo, Florida’s Corvest. The Senator writing instrument operations are anticipated to complete the transition by the end of April, with the business accessories decorating department transferring to Florida in May. Customer service operations are expected to have fully consolidated operations at the company headquarters by mid May. Camsing Global is the North American division of Guangzhou Camsing Limited, a vertical manufacturing and supply chain company in Guangzhou, China.
Camsing Global expects that the consolidation of its customer service teams in Florida and the adoption of a more robust operating system better suitable to a large scalable business will allow it to offer customers improved order and shipping updates, rush orders and proposal assistance, among other benefits. Jason Miller, president of Camsing Global, told PPB Newslink recently, “We have carefully studied both the Texas and Florida operations in detail and combined the best aspects of both businesses into one business unit. We have combined both sales organizations together by overlaying the geographical coverage, accounts and personnel, and determined the best approach to service our customers. I believe we now have one of the best combinations of inside and outside sales organizations in the industry.”
Equipment, inventory and, importantly, staff, are making the move to Florida. Miller says retaining critical “tribal knowledge,” usually lost in a business move, is important to a relocation’s success. “When we announced to the team in Dallas back in January we would be relocating certain aspects of the business to Florida we asked everyone if they would be interested in relocating,” he says. “To my surprise over 20 percent of the workforce expressed immediate interest in moving. The dedication and commitment shown by our people in Dallas to support the business through this difficult announcement and by possibly relocating was impressive. We have already relocated a number of employees directly related to those operations in the process of moving and we are continuing to work with others based on both the business needs, as well as each employee’s own personal needs.”
The integration process also involves consolidating the management teams of its recent acquisitions. “It’s a combined hybrid of both Senator and Corvest executives,” says Miller. “It was important for me to establish a blend of the two organizations to create balance and help maintain the focus, brand knowledge and the customer experience intact. The new management team is truly a hybrid of both entities. I am pleased to say we have over 150 years of industry experience within the Camsing Global management team. That is really something.”
With the transfer of the writing instrument and business accessory lines underway, Camsing Global has been testing and refining processes at its Florida facility. The company is taking a measured approach to ensure the transition is as smooth as possible and to minimize the impact on its customers.
Remaining in Dallas are the company’s domestic and custom manufacturing operations used to support the Dart custom product ranges, as well as inside sales, accounting and several support personnel. Miller says, “The knowledge base and years of experience needed to support those operations are critical when considering quality and service levels. We are able to manufacture from raw materials just about any item in the Dart business accessory line within our Dallas facility. It’s truly impressive to see it firsthand and imagine the possibilities.”
Going forward, Camsing Global’s Dallas facilities may support potential future acquisitions and, due to its centralized location, play a role in servicing customers and shipping product. The location is large enough to support current needs, although depending on future strategic moves, alternative space in Dallas may be considered. As the company normalizes its overhead and factory utilization needs, a clearer picture of the size of the Dallas operation will emerge. The existing workforce between the Texas and Florida locations will be adjusted to support the business needs between the two. “There are certain aspects of the business that can be serviced from anywhere,” says Miller, “while there are certain aspects of the business that must reside in the location that best supports the activities of that particular department. We are continuing to evaluate each and every department as we determine which location makes the most sense for the organization moving forward.”
Photo: Jason Miller (second from right), president of Camsing Global, visited PPAI’s headquarters and met with staff during his visit to Dallas last week. From left: Paul Bellantone, CAE; Tina Filipski; Melissa Hendrick; Jason Miller; and Steve Slagle, CAE.