Godiva Chocolatier, Inc.
1. 1. How did your company get its start?
Godiva was founded more than 80 years ago in Brussels, Belgium. Since then, the company has become the global leader in premium chocolates and one of the most widely recognized chocolate brands
in the world. Godiva is often credited with creating the market for premium chocolates in the United States. We made our North American debut in 1966 and in 1972, the first Godiva boutique in North America was opened on New York’s Fifth Avenue. The key to achieving the Godiva style is the company’s use of ingredients that are not only superior, but dramatically different in flavor and texture in all our fine chocolates. These ingredients include high-quality cocoa beans, dairy butter and heavy cream, as well as intriguing flavor components such as whole macadamia nuts and fresh fruit fillings such as key lime. These ingredients define all our delicious pieces and our beautiful packaging makes Godiva a great
gift that people love to receive.
2. What’s your favorite thing about being in the promotional products industry?
The promotional products industry is a great industry for Godiva to be a part of as we have a world renowned brand and great mix of products to offer. Godiva’s delicious chocolate assortments are useful in a variety of ways in the promotional products industry from our two- and four-piece favors and tablets for events and gift bags, our signature Gold Ballotins for individual recognition and our ultimate gift baskets to recognize or thank a group. We also have the ability to personalize ribbons with company logos or messages in a variety of colors and styles for most of our gift boxes and baskets. This allows the thanks to be even more personal to the event or occasion where a promotional piece is needed.
3. When did you know that you wanted to work in this industry?
We recognize that many of the PPAI members have strong elationships in their local markets and within unique industries. Many PPAI members host great technology platforms that make us a great partner in a variety of programs. With this global platform technology and our distribution capabilities, Godiva can play
a big role in programs across many industries. Godiva is proud of both the mix of products we offer—from our iconic Gold Ballotin and Signature truffles to novelties and seasonal products—as well as our beautiful packaging that arrives presentation ready for any corporate event, outing, meeting, tradeshow or client gift.
Being a part of this industry offers Godiva for Business the opportunity to work with a more diverse base of clients in a broader way.
4. Why did you join PPAI?
Godiva for Business recognizes PPAI as a premier player in the incentive industry and we partner with many members throughout the year to create a positive benefit. PPAI is a great place for Godiva to be involved.