Lori Arrigunaga has been hired as PPAI’s instructional technology specialist. She was previously the new media manager for Dallas, Texas, supplier Senator Promotional Group (UPIC: DART).
At Senator, she managed social media presence, developed and launched the company websites, provided regular analysis of web statistics including recommendations for improvement, and made long-term growth strategy and recommendations for optimization on each website. She arrives with a unique promotional products industry perspective and a broad range of marketing, social media and technology skills.
In her new role at PPAI, Arrigunaga will deliver professional development educational content to members through innovative technology channels and platforms. Her scope will include: administering and hosting webinars, administering the learning management system, serving as the go-to person for social media efforts and creating dynamic online learning modules.