In what might be seen as a textbook example of how to handle a power outage, employees at Bridgeport, Connecticut, supplier Prime Resources (UPIC: PRIME) worked through the weekend after a rare tornado knocked out power on June 24.
Jeff Lederer, director of national accounts, says all employees are safe and pulled together to help customers with orders when power was returned on June 25. There was no damage to the facility.
The company used Twitter and Facebook to provide updates throughout the outage.
Approximately 250,000 impressions on products were made over the weekend, as Prime’s workforce of 350 employees trimmed 24 hours of production time down to 18 hours, Lederer says. Three tractor trailers full of orders were shipped over the weekend to make up for the lost production time.
“It was heartwarming to see everyone come together like they did—for each other and for customers,” he says. “From marketing sending Twitter and Facebook updates from their mobile phones and even from home and the sales team calling customers to inform them of the service interruption to the customer service and sample departments walking through the dark with flashlights to find any deadline orders that need to be called on and the production and IT teams working at all hours of the night and weekend to get us back on line—it was truly heroic.”