A study just released by Promotional Product Professionals of Canada (PPPC) shows distributor revenue in 2009 was estimated to have decreased 21 percent to $3.1 billion, the first decline since the study began in 1993. The decline was offset somewhat by distributors achieving higher margins in 2009.
Suppliers fared better last year, showing only a four-percent decline in volume, according to the study. Employment among distributors was also down around 14 percent in 2009 to 20,424, but supplier employment was up four percent to 13,556, according to the study.
The study was based on information from the PPPC database of 6,554 promotional product distributors and 859 promotional product suppliers, which together make up an estimated 90 percent of the industry in Canada.
For a look at the study, click here.