PPAI’s brand. Heads To Regional Shows

PPAI has partnered with the Specialty Advertising Association of California (SAAC) to bring brand. to the 2010 SAAC show, August 3-5 in Long Beach, California. brand. is PPAI’s incentives product showcase most recently held at last month’s PPAI Expo in Las Vegas.

PPAI’s goal is to expand the reach of brand. beyond The PPAI Expo and offer promotional consultants, in a regional setting, the chance to explore sales opportunities in the recognition, engagement and incentive market. The showcase will be conveniently located on the show floor and will offer the same look and feel as the brand. showcase at The PPAI Expo.

“We view the SAAC show as the leading tradeshow in southern California and the best time of year to extend the brand. showcase,” says Darel Cook, PPAI director of expositions.

“The SAAC Board is very excited that PPAI is bringing the brand. showcase to the 2010 SAAC show,” says Rick Greene, MAS, regional vice president of Sterling, Illinois-based distributor HALO/Lee Wayne (UPIC: LEEWAYNE) and president of SAAC. “This synergy is exactly what we need to bring back—a broader scope to the event. Thanks to this new addition, I have no doubt that the show will be electrifying next August. A win-win for exhibitors and distributors alike.”

PPAI also will bring brand. to PROMOTIONS EAST 2010, June 6-9 at the Atlantic City Convention Center in Atlantic City, New Jersey.

“As the largest and longest-running promotional products event in the Northeast, PROMOTIONS EAST is the ideal place to share the brand. experience,” says Darel Cook, PPAI director of expositions. “The showcase is sure to bring significant opportunities to promotional consultants in the area who want to integrate incentives into the solutions they offer their clients. It will also provide a more cost-effective venue for the many branded products companies exhibiting at the showcase that are headquartered on the East Coast.”

“The premium market is a growing segment of our industry and the SAAGNY board is very excited to partner with PPAI to offer brand. as an additional benefit to our attendees,” says Jonathan Riegel, CAS, president of Concepts Unlimited and president of SAAGNY, one of the show’s six regional partners. “With our already strong show and PPAI’s expertise in producing this type of event, we are confident this will be a great experience for both exhibitors and attendees at PROMOTIONS EAST.”

“As the marketing and sales arm for PROMOTIONS EAST, we are pleased that brand. will be integrated into the 2010 show—offering distributors one more reason to attend the industry’s premier East Coast event,” adds Matt Barnes, publisher, Promotional Marketing.

For more information about PROMOTIONS EAST, contact Matt Barnes at 215-238-5354 or visit www.promotionseast.org.

For information on brand., contact Joel Baker at 972-258-3021 or JoelB@ppai.org.